On the photographic packaging of tea commodities

2022-08-17
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Discussion on the photographic packaging of tea commodities

photographic packaging is to reproduce the true face of the commodity on the surface of the packaging through the photos taken, especially the colorful and lifelike color photos. This is the biggest feature of photography packaging and its biggest advantage, which makes people have an intuitive feeling of the goods in the packaging at a glance, such as the shape, color and texture of the goods, so as to enhance the shelf appeal of the goods and stimulate consumers' desire to buy. With the progress of society and the development of the times, photographic packaging has gradually become an important form of packaging design for goods, especially food packaging, after adding test pieces. At present, photographic packaging has been widely used in many countries in the world, and good results have been achieved

in tea commodity packaging, photographic packaging can be widely used, because it is also one of the important forms of expression in tea packaging decoration design. Nevertheless, we must also consider the relationship between photographic packaging and the structural design of tea packaging materials, packaging modeling design and printing technology. Not all tea packaging materials can use photographic packaging. According to the current situation of tea packaging in China, paper bag packaging, plastic film packaging and fleisc bag are among the flexible tea packaging. A few years ago, Chinese enterprises collectively went overseas to acquire iron ore packaging and some composite film packaging. Photographic packaging can be used for iron tin, iron box and cardboard box packaging in hard packaging. Basically, these tea packaging are directly seen by consumers. Therefore, the sales packaging of tea is in the decoration design, If the art packaging method is adopted, photography packaging is worthy of being one of the good strategies to improve the added value of tea products. It must be admitted that there is still a certain gap between China's tea sales packaging and foreign tea sales packaging. Let me show you the performance and quality of impact testing machine. Many comrades have not realized the importance of "doing a good job in packaging can improve the added value", General Secretary Jiang Zemin once pointed out when visiting the packaging industry hall of the national enterprise technological progress exhibition in March 1991: "packaging is very important, not only to protect commodities, but also to improve the added value by doing a good job in packaging. We must pay attention to the big problem of packaging."

China is the hometown of tea in the world, with the longest history of tea production, tea making and tea drinking, the most complete tea categories and the most varieties of tea. No tea producing country in the world can compare with China. China's tea culture has a long history and rich connotation. As a super ingredient in the atomic age (because tea has the functions of anti radiation, anti-aging, anti-cancer and so on), in today's further reform and opening up, in order to better carry forward national drinking, and make Chinese tea more widely to the world, it is imperative to improve the existing packaging mode and adopt more advanced and scientific packaging. Among them, photography packaging has a special role, because tea is a kind of beverage, its color and shape can be vividly displayed by photography, and color photos give people a natural and realistic feeling. In China, there are many famous, excellent and special teas that have long been famous at home and abroad. The use of photographic packaging is like icing on the cake, which not only adds luster to the tea packaging, but also adds charm to the tea itself. This is an invisible huge driving force for improving the added value of tea products and expanding the sales of tea

the photographic packaging content of tea is richer than that of other commodities, because it can include the color and shape of tea itself, the natural scenery and local customs of the origin, the elegant tea set and the color of tea soup when brewing. Through the carefully arranged color photos on the packaging surface, consumers can appreciate the style of all kinds of tea. Small packaged tea and gift tea are more suitable to use photographic packaging. For example, West Lake Longjing tea is famous for its green color, fragrant fragrance, sweet taste and beautiful shape. It is produced in Shifeng, Longjing, Meiwu and other places in Hangzhou's West Lake mountain area with undulating peaks and beautiful scenery. The beautiful scenery of the West Lake is intoxicating; Another example is Dongting Biluochun, which is tea green and curly like a snail. It is produced in Dongting East and West Mountains of Taihu island in Wu County, Suzhou; Mount Huangshan Maofeng, with delicate buds and leaves, high fragrance and mellow taste, is produced in Mount Huangshan, a world-famous tourist destination with four wonders: strange pines, strange rocks, sea of clouds and hot springs. The strange scenery of Mount Huangshan has attracted countless Chinese and foreign tourists. Just imagine, if these famous teas, which are well-known at home and abroad, are accompanied by physical color photos and charming scenery photos of the origin in their sales packaging, it will greatly improve the attractiveness of tea products on the shelf, improve the sales function of tea packaging, and also make silent advertisements for the tourism industry. The photographic packaging of tea really kills many birds with one stone

at present, photographic packaging is not widely used in tea commodity packaging in China, and it has not attracted enough attention from tea packaging decoration designers. Of course, to do a good job in the photographic packaging of tea requires not only designers to have high artistic literacy and photography technology, but also packaging materials and printing plate making process suitable for color photographic printing, because the packaging and printing in photographic packaging is the central link related to the quality of color pictures on the surface of tea sales packaging. Using full-automatic multi-color offset printing machine and electronic color separation machine, the image of tea products can be reproduced more realistically on its packaging. Therefore, photographic packaging will play an increasingly important role in the decoration design of tea commodity packaging, and promote the prosperity and development of China's tea market economy

reprinted from: Tea

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