The hottest in mold label Market Forum

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In mold label Market Forum

with the rapid development of the modern packaging industry by pressing the ABS key of the digital display scale, the shortcomings of the most used self-adhesive labels, such as the long time from production to completion of packaging, the difficulty of long-term preservation and the vulnerability to pollution, are becoming more and more obvious. At the same time, the label buyers not only put forward higher requirements for the stickiness, durability and aesthetics of the label, but also further require adding special effects to the label to increase the value of the label. Driven by the market demand, "in mold label" this new process technology came into being. In mold label is a new label form different from the traditional label. It has been popular in some European and American countries for many years. After twoorthree years of wandering in the Chinese market, it is gradually attracting the attention of more and more industry insiders and end users. In order to make people in the industry have a more comprehensive understanding of the new thing in mold label and its market, this magazine specially invites the end users of in mold label, SUN Hao, general manager of Beijing Mingli plastic products Co., Ltd. (hereinafter referred to as general manager), Li Li, head of the Enterprise Department of Yingkou gaolubao Lubricating Oil Co., Ltd. (hereinafter referred to as Ms. Li), and xueyousheng, director of the Research Center for chemical oil products and materials of the general Coal Research Institute (hereinafter referred to as director Xue), Chen Yue (hereinafter referred to as Mr. Chen), deputy manager of the label printing enterprise Beijing light industry printing factory, Huang Han (hereinafter referred to as Mr. Huang), deputy general manager of Guangdong Shantou Xinshan Industry Co., Ltd., a supplier of in mold label materials, weilihua (hereinafter referred to as Mr. Wei), deputy general manager of Beijing Honghe Weiye Technology Development Co., Ltd., and Fu Qiang, a teacher of Eli China Co., Ltd., attended the forum, It is hoped that through the discussion of in mold labels, readers can have a more comprehensive understanding of the current situation of in mold labels. Mr. Chen: I learned about in mold labels from professional magazines and cosmetics and other commodity packaging. President Sun: as a plastic barrel factory, we should always understand the needs of customers and pay attention to the latest technical trends in the market. We learned about the in mold label from the feedback of customers, and further learned about the specific technology of in mold label through relevant professional stations, magazines, newspapers and other media. We have learned that in mold labels have been applied abroad since the 1970s. Many customers have noticed this information and put forward corresponding requirements to us. Therefore, when we saw in mold labeling machines at the Asia Pacific International Printing Exhibition in 1998, we decided to introduce in mold labeling molds, label materials and in mold labeling machines and decided to invest in the in mold label market. For in mold labels, I think end users are more optimistic about this product. Because in mold labels do bring visible benefits to end customers, while suppliers only provide better services to customers according to their requirements. Ms. Li: our use of in mold labeling has a lot to do with our products. Our lubricant products are mainly in the middle and high-end market and have high requirements for the outer packaging of products. In addition, because the company is located in the cold Changchun, and the self-adhesive labels often fall off or are not pasted firmly in winter, we finally chose the in mold labeling process. In my opinion, users in the packaging industry are more optimistic about the in mold label market, because compared with self-adhesive labels, the advantages of in mold labels are self-evident. Director Xue: I learned about the in mold label from my friends in Guangdong. I think in mold labels will play a great role in the packaging of food and daily chemical products. President Wei: we learned a lot about in mold labels from the plastic synthetic paper industry. Later, through magazines and other media, we further specified the functions of in mold labels and began to pay attention to them. Mr. Fuqiang: I went to the United States in 2000 to participate in the in mold label training, and learned about this technology through visiting and learning. In China, I think end users are most optimistic about the in mold label market. The end users are mainly concentrated in the lubricant, cosmetics, daily chemical and pharmaceutical industries

Mr. Sun: the environmental protection function of in mold label is one of the reasons why manufacturers pay attention to it. Because the in mold label is integrated with the bottle body, and the chemical composition is the same, the recycling rate is very high. The anti-counterfeiting function of in mold label is one of the important reasons for many manufacturers to invest. The self-adhesive label technology has been relatively mature in China, and the imitation difficulty is not natural. The small panel control system is to make the equipment work efficiently. The in mold label is formed together with the bottle body, and the mold manufacturing cost of the label is relatively high (100000 yuan for a set of molds), which virtually increases the difficulty of counterfeiting. Therefore, many domestic customers choose it to a large extent to increase the anti-counterfeiting function. Ms. Li: 8. Amplitude frequency characteristics: the novel and beautiful appearance of 1.5Hz sine wave is a major feature of the in-mode label. As the label in the mold is naturally integrated with the bottle body, it will deform with the deformation of the bottle body, so there will be no blistering, wrinkling and other phenomena. In addition, in mold labels are mostly made of film materials in China, and the film surface is printed with solvent based ink, so the label has bright color and strong three-dimensional sense, and the color effect is obviously better than that of paper materials, which can perfectly reflect the exquisite patterns and small words, and achieve the effect of natural harmony. However, for companies with a large variety of products, if they all choose in mold labeling, the inventory problem will be more difficult. However, there is no inventory problem for self-adhesive labels, so in mold labels and self-adhesive labels have their own advantages and disadvantages. Director Xue: some self-adhesive labels have a bad smell. However, in mold labels are not only beautiful, but also "delicious". By comparison, they can be called "delicious". Mr. Huang: the in mold label is a kind of packaging process. Compared with the in film label, the in mold label can be formed in one step, saving production space and time, and simplifying the process. I think this is one of its advantages. Mr. Wei: in mold labeling can also provide some personalized services. For example, it can also be decorated like a self-adhesive label, such as hot stamping, to make the label more exquisite. Mr. Fuqiang: in addition to environmental protection, anti-counterfeiting and decoration, in mold labels also have an important feature of good popularization. After popularization, the cost is relatively lower than that of ordinary labels, which is suitable for mass production; In addition, the in mold label printing does not have too high requirements for the technical equipment of the printing plant. It can be completed by various printing methods, such as flexo printing, embossing, offset printing, silk printing, and so on. It can be printed by ordinary printing machines, but the electrostatic treatment effect is better

Mr. Sun: at that time, the use of in mold labels was mainly from the perspective of anti-counterfeiting. At that time, there were many fake and inferior products in the Chinese market. Instead of spending time and energy to crack down on counterfeits, it was better to use these funds to make better anti-counterfeiting products. At that time, the cost of in mold label was 4 times that of self-adhesive label, but we still decided to introduce in mold label equipment. Now it seems that we are on the right track. Director Xue: the product image of our company requires in mold labeling. Our new product - "Jisuo" brand lubricating oil can be comparable with Great Wall brand and Kunlun brand lubricating oil in quality. However, to enter the high-end product market and improve the packaging level, we must adopt the in mold labeling process to further highlight the packaging characteristics, attract eyeballs and increase the competitiveness of the products. Mr. Huang: we have great confidence in the development of the domestic in mold label industry. This confidence is not blind, but comes from our understanding of the current situation of the foreign in mold label market and the great potential of the Chinese market

Mr. Chen: investors have been taking a wait-and-see attitude towards intra model labels, which is affected by many factors. The development of in mold label needs government guidance and policy support. The national policy can guide the end users. The end users put forward relevant requirements for the printing factory to stimulate the in mold label production of the printing factory, and the printing factory will put forward requirements for material suppliers and equipment manufacturers. In this way, the market can be opened. However, if the government does not pay enough attention, it will inevitably lead to insufficient attention of investors, and then affect the development of in mold labels. In mold labels can only be developed with the support of relevant government departments and environmental protection regulations. After China's accession to the WTO, it must carry out international trade in accordance with the unified rules of the game. Foreign countries have a strong awareness of environmental protection, especially focusing on the impact of printed matter on health and packaging on the environment. Therefore, packaging products, including label products, will gradually be in line with international standards. With the success of China's bid to host the Olympic Games and the WorldExpo, we are worried about how China's printing enterprises should be in line with the world. We also need to be in line with the world in trade related policies. It is imperative to formulate printing environmental protection policies. At that time, in mold labels are expected to develop on a large scale. Ms. Li: the price factor is the main factor restricting the development of in mold labels. In mold labels are more suitable for mass production. Only when a certain amount is reached, the cost can be moderately reduced. Therefore, the active source problem is also the reason why manufacturers hesitate. In addition, compared with traditional labels, in mold labels have their own characteristics, but also have certain limitations. Users will only use in mold labels on mature products with a certain output scale, and the product packaging volume should not be large, and the bottle curvature should be large, so as to ensure the stability of in mold labels. Director Xue: at present, due to the pressure of in mold label prices, a number of small and medium-sized enterprises with small living sources and few orders have no economic ability to introduce in mold label equipment; In addition, due to the non-standard market competition, there are also some small and medium-sized enterprises that do not have brand pressure, and their products do not want to be well-known. For such enterprises, in mold labels do not have much temptation for them. Although the price factor needs to be considered, if the enterprise has enough orders, the cost of in mold labels will be similar to that of self-adhesive labels. In my opinion, in mold labels will also be applied to low-end products in the future. There is too little choice of in mold labels. When we were preparing to use in mold labels, we also visited many enterprises. However, at present, there are not many domestic enterprises that can provide in mold label manufacturing process, and there is little room for natural selection. So we still have some doubts about the maturity of this process. Mr. Huang: technology is our main concern. This is because whether the in mold label can be used well requires not only the materials, but also the technology of the printing plant and the cooperation of blow molding and injection molding plants. Because the in mold label and packaging are formed at one time, they will be discarded together with the bottle in case of labeling errors, so the process requirements for in mold labeling are relatively high. If the process fails to keep up, the scrap rate will rise and the cost will increase. The scrap rate is closely related to the material selection. Whether the exhaust of the label is unblocked during forming and whether the mold is properly coordinated will affect the scrap rate. In addition, different materials have different requirements on the process, and the 800V terminal is the same when the high voltage required by the system is less than 15kV. For example, Yupo's in mold label material has no surface coating. Due to its smooth surface, it needs to be printed with ink with low solvent content and high adhesion to achieve high printing accuracy, brightness and color saturation. However, objectively speaking, the process of in mold labeling is not very mature at present. For example, the matching of ink and label material surface suitability, the electrostatic problem of materials, the impact of printing environment on printing quality, etc., need to be improved together with the printing department. President Wei: in terms of the overall national strength level, the internal model

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